Congruity Theory - Discourses on Learning in Education

Congruity Theory (Charles Osgood & Percy Tannenbaum, 1970s) – focused on communications, the perspective that people desire congruity (consistency) between their impressions of the content and the source of a message – and so, are motived to revise one or both to restore contiguity

Please cite this article as:
Davis, B., & Francis, K. (2021). “Congruity Theory” in Discourses on Learning in Education. https://learningdiscourses.com.

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