Investment Theory of Creativity

Investment Theory of Creativity (Robert Sternberg, Todd Lubart, 1990s) – based on the metaphor that creativity is like investment, the suggestion that the most creative people are independent, forward-looking thinkers who are able to “buy low” and “sell high” – that is, risking a commitment to unproven ideas before their power is evident and then reaping the dividends when they become popular, before moving to the next not-yet-popular idea.

Please cite this article as:
Davis, B., & Francis, K. (2021). “Investment Theory of Creativity” in Discourses on Learning in Education. https://learningdiscourses.com.


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