Media Naturalness Theory (Compensatory Adaptation Theory)

Media Naturalness Theory (Compensatory Adaptation Theory) (Ned Kock, 2000s) – an alternative to Media Richness Theory founded on the joint premises that (1) evolutionary pressures have led to human brains that are fitted to face-to-face communication, and (2) advances in communication technologies have been too rapid for brains to have adapted to them through natural evolutionary processes. Consequently, Media Naturalness Theory recommends designing communication tools to mimic natural communication.

Please cite this article as:
Davis, B., & Francis, K. (2022). “Media Naturalness Theory (Compensatory Adaptation Theory)” in Discourses on Learning in Education. https://learningdiscourses.com.