Social Judgment Theory - Discourses on Learning in Education

Social Judgment Theory (Carolyn Sherif, 1960s) – a Persuasion Theory that assumes one makes an immediate judgment of an idea’s value at the moment of perception. The theory thus focuses on how to frame a message so that the recipient is more likely to assess it positively and, therefore, assimilate its message.

Please cite this article as:
Davis, B., & Francis, K. (2022). “Social Judgment Theory” in Discourses on Learning in Education. https://learningdiscourses.com.

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