Attainment Metaphor


Personal learning, in terms of “getting there”

Principal Metaphors

  • Knowledge is … a territory/area/domain/field (typically involving challenge)
  • Knowing is … attaining a goal
  • Learner is … a seeker (individual)
  • Learning is … journeying (arriving at, reaching, progressing, accomplishing, achieving)
  • Teaching is … leading, guiding, directing, facilitating


Ancient (entrenched in the language)


While the cloud of associations around the Acquisition Metaphor is likely the most commonly invoked in English, it is rivaled by the Attainment Metaphor within discussions of formal education. The Acquisition Metaphor casts learning in terms of “getting it” (e.g., taking in knowledge-objects), and the Attainment Metaphor takes on more movement-based sensibilities as it casts learning in terms of “getting there” – a notion that meshes well with interpretations of knowledge as discrete regions (e.g., fields, areas) to be traversed, and conceptions of learning as progressing across (and sometimes dwelling in) those regions. More descriptively, the Attainment Metaphor seamlessly blends notions associated with two distinct grounding metaphors:
  • Progress Metaphor – The Progress Metaphor casts learning in terms of a journey, thus turning attentions to explorations, paths, distances, pacing, guidance, wandering, getting lost, obstacles, smooth portions, rough patches, and progress.
  • Achievement Metaphor – Derived from an Old French achever “to finish,” the Achievement Metaphor of learning presses attentions to the goals or outcomes of a learning journey.


As with other folk theories of learning, the underlying notions of the Attainment Metaphor are so intricately woven into everyday English that it’s nearly impossible to notice when they are being invoked. And so, even though the Attainment Metaphor has a major shaping influence on formal education (e.g., the word curriculum originally meant “a path to be followed”; a schooling experience framed in terms of curriculum necessitates regular progress reports; in discussions of Assessment and Evaluation, the word “attainment” is often synonymous with measurements of learning; it goes on), it is rarely explicitly named … and even more rarely critiqued. These details should perhaps be unsurprising, as the word learn is derived from the Proto-Indo-European root, lois- (meaning furrow or track), suggesting that notions of movements and trajectories are deeply and pervasively associated with learning in English. Within the modern field of education, one of the stronger indications of the pervasive path-based imagery associated with the Attainment Metaphor is the popularity of the suffixes -agogy and -agogue, which is derived from the Greek agein, “to lead.” A comprehensive list is beyond our purposes, but a selective subset includes:

Authors and/or Prominent Influences

As with most other Folk Theories, no one knows when this one was first embraced. As with the Acquisition Metaphor, the imagery associated with the Attainment Metaphor is invoked within most western languages, indicating very ancient origins.

Status as a Theory of Learning

The Attainment Metaphor falls among Folk Theories.

Status as a Theory of Teaching

While not a theory of teaching, interpreting learning as attaining goals as one progresses across fields of knowledge brings with it many immediate and “commonsensical” prescriptions for teaching. In this frame the teacher would be expected to facilitate attainments by guiding (directing, pointing, etc.) learners through fields of knowledge, which supports emphases on clear learning goals, pre-set paths/trajectories/curricula, stepped progress, and so on.

Status as a Scientific Theory

The Attainment Metaphor meets none of our criteria for a scientific theory


  • Achievement Metaphor
  • Cybergogy 
  • Pedagogy
  • Peeragogy (Paragogy; Peer Learning)
  • Progress Metaphor

Map Location

Please cite this article as:
Davis, B., & Francis, K. (2020). “Attainment Metaphor” in Discourses on Learning in Education.

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