Cognitive Attractor Theory


Environmental patterns that occasion thinking and behaviour

Principal Metaphors

  • Knowledge is … interpretations and actions summoned (attracted) by situations
  • Knowing is … interpreting and acting fittingly
  • Learner is … individuals in social systems
  • Learning is … fitting into a social system
  • Teaching is … orienting, triggering




Cognitive Attractor Theory focuses on the environmental patterns that occasion (i.e., call forth; trigger; summon) thoughts and behaviours of individuals and social collectives. Aligning with Gestaltism and Affordance Theory, Cognitive Attractor Theory proposes that combinations of environmental information and situated experience prompt specific activity. Altering those conditions can affect thinking and behaviour, and so environments can be designed to occasion specific (desired) emergent behaviors of the agents in a system. Associated constructs and discourses include:
  • Social Representations (Serge Moscovici, 1960s) – values, ideas, beliefs and metaphors that establish social order, orient participants, and enable communications amongst groups and communities. Social Representations must be understood as codes for social exchange.
  • Sociological Social Psychology (Social Psychology) (Charles Cooley, 1910s) – a domain that studies the relationship of the individual and the collective, typically placing more emphasis on the influence of the collective and the context on the individual than the individual’s influence on larger systems.


“Attractors” are important constructs in Complex Systems Research, because they combine notions of constant change and relative stability. In complex systems, change pulses or evolves around relatively stable attractors. With specific regard to social and mental systems, always-evolving individual thoughts tend to converge onto prevailing attitudes (or attractors, which also evolve, but over a longer timeframes)..

Authors and/or Prominent Influences

Saadi Lahlou

Status as a Theory of Learning

Cognitive Attractor Theory is not a theory of learning.

Status as a Theory of Teaching

Cognitive Attractor Theory is appropriate construed as a theory of teaching, as it offers advice on attending attractors of social systems and using them to inform efforts to trigger or occasion desired happenings.

Status as a Scientific Theory

Cognitive Attractor Theory has not yet accumulated sufficient empirical evidence to meet our criteria for a fully scientific theory. That said, it does meet the criterion of theoretical coherence, as attractors are thoroughly researched phenomena within Complex Systems Research.


  • Social Representations
  • Sociological Social Psychology (Social Psychology)

Map Location

Please cite this article as:
Davis, B., & Francis, K. (2021). “Cognitive Attractor Theory” in Discourses on Learning in Education.

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